Choice, an outbound tour operator that offers package holidays
and flight bookings to Gambia. It offers regular scheduled flights
direct from UK airports of London Gatwick and Manchester.
[First Choice appear to have no flights
to Banjul for the 2013 winter season].
the company developed a strategy aimed at achieving the integration of
sustainability principles into its business activities whilst remaining
appropriate to the structure and ethos of the organisation.
Catalysts for this strategy development included the commitment First
Choice had made upon becoming a member of the Tour Operators’
Initiative, as well as its participation in the UK Sustainable Tourism
Initiative (STI). The company’s commitment to move towards more
sustainable practices is sponsored by the Managing Director of the UK &