 Contact Details:
Main Office
address
Gambia Tourism
Authority
Official
Website of GTA:
www.visitthegambia.gm
Kololi
(Just off the Palma Rima Highway)
PO Box 4085,
Bakau
Tel no: +220
4462493
4462491
4462494
4464858
4463678
(Senegambia Craft Market)
Fax. 4462487
or 4464859
Email:
info@gta.gm
European Offices - Representatives:
Sweden
Gambias Turistbyra
411 14 Goteborg
Tel: + 46 (0) 31 13 66 50
Fax: +46 (0) 31 13 68 03
Germany
Dusseldorf
Feuerbachstraße 26
Britta Badjie
T: ++49 (0)
2114939584
F: ++49 (0) 2114939586,
UK
See the
High Commission
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Structure of the GTA:
Office
Of The Director General & Chairman
Alieu Mboge (July, 2008).
• Departments:-
-
Administration & Finance
- Development, Investment & Culture
-
Marketing & Promotion
- Quality, Licensing & Control
- Tourism
Human Resources
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Information:
The  Gambia Tourism Authority was established by an Act of the National
Assembly in July 2001 to promote, develop, regulate and oversee the
tourism sector in the Gambia.
This is comprised of hoteliers, travel businesses and entertainment.
The Gambia tourist board is also responsible for advising the tourism
sector and it offers a one-stop-shop service; the authority is
aggressively marketing and promoting foreign & local
investment in the tourism industry. They
also work in co-operation with their European partners to develop
sustainable tourism products and services in Africa.
Functions:
As
part of the authoritative order of the authority the setting up of quality control
systems, investment, standards, and security feature as
important functions in the
day-to-day activities of the tourism body.
Marketing:
The sort of tourists that that the country attracts is to a large
degree influenced by the way in which the country develops and
showcases the the Smiling Coast as a tourism destination. Therefore
the authority's main marketing aim is to target high spending,
up-market tourists while using the motto "Your Haven in Africa"
Strategies:
In order to achieve its
objectives the Gambia Tourism Authority will continue to:
• developing product quality;
• encouraging potential investors to finance tourism initiatives further up-country;
• promoting & boosting the marketing and development of value added
products;
• promoting the idea of all-year-round tourism
especially the so-called green season which runs from July to October;
• reinforcing safety and security.
• sticking with the principles of the
Responsible Tourism Policy;
• and finally targeting new and old
markets.
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