 
Contact Address:
Gambia
Tourism Authority
Banjul head office, Kololi
(Near the Palma Rima Junction)
PO Box 4085, Bakau
The Gambia, West Africa
Tel no: 4462493 / 4462491 / 4462494
4464858
4463678
(Senegambia Craft Mkt.)
Fax. 4462487 or 4464859
Email: info@gta.gm
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Information:
The 
Gambia Tourism Authority was established by an Act of
the National Assembly in July 2001 to promote, develop,
regulate and oversee the tourism sector in the Gambia.
This is comprised of hoteliers, travel businesses and
entertainment. The Gambia Tourist Board is also
responsible for advising the tourism sector and it offers
a one-stop-shop service; the authority is aggressively
marketing and promoting foreign & local investment
in the tourism industry. They also work in co-operation
with their European partners to develop sustainable
tourism products and services in Africa.
Functions:
As part of the authoritative order of the authority
the setting up of quality control systems, investment,
standards, and security feature as important functions
in the day-to-day activities of the tourism body.
Marketing:
The sort of tourists that that the country attracts
is to a large degree influenced by the way in which
the country develops and showcases the the Smiling Coast
as a tourism destination. Therefore the authority's
main marketing aim is to target high spending, up-market
tourists while using the motto "Your Haven in Africa"
Strategies:
In order to achieve its objectives the Gambia Tourism
Authority will continue to:
• developing product
quality;
• encouraging potential investors
to finance tourism initiatives further up-country;
• promoting & boosting the marketing and development
of value added products;
• promoting
the idea of all-year-round tourism especially the so-called
green season which runs from July to October;
• reinforcing safety and security.
• sticking
with the principles of the
Responsible
Tourism Policy;
• and finally targeting
new and old markets.
Structure of the GTA:
Office Of The Director General & Chairman
• Departments:-
- Administration & Finance
- Development, Investment & Culture
- Marketing & Promotion
- Quality, Licensing & Control
- Tourism Human Resources
European Offices - Representatives:
Sweden
Gambias Turistbyra
411 14 Goteborg
Tel: + 46 (0) 31 13 66 50
Fax: +46 (0) 31 13 68 03
Germany
Dusseldorf
Feuerbachstraße 26
T: ++49 (0) 2114939584
F: ++49 (0) 2114939586
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